Whatever your background or experience is in fishing; it’s hard to deny that the humble flasher rig is one of the most effective fishing techniques around.

For absolute simplicity, they really can’t be beat. You can tie them yourself with some basic materials, but if you’re going for ease, flasher rigs are cheap enough and easy enough to buy pre-made from almost any retailer that stocks the most basic of fishing supplies.

When it comes to bait fishing in New Zealand waters, choosing the right hook shape (and brand) can make all the difference in your catch rate and can often be the decider between having a successful day and a raging disappointment of a day.

As a hook brand, we get plenty of sponsorship requests, and we do try to help people out where we can, but there are a few common mistakes people make that mean their requests don’t get very far. Before we get into the do’s-&-don’ts when approaching a brand for sponsorship, we need to clarify exactly what ‘sponsorship’ is.

They look a bit unusual, and it’s not immediately clear how they work, so it’s understandable that anglers have a few questions when they come face-to-face with our newest innovation…

Every year we get customers asking how to best rig our Kajiki HD trolling hooks.

For the most part, it’s exactly the same as any other trolling hook - but there is one major difference that could catch you out if you’re not experienced with high-carbon steel hooks.

Tying your own assist hooks can be a great way to experiment with, and fine-tune, the swimming action of your top-water stick-baits. Whilst there is a wide range of pre-tied assists available on the market to make things easier, it can often be difficult to find a suitable option for each lure in your kit, especially when you need to match the pre-tied options with the size, weight, and weight distribution of each lure.

Spring time fishing on the west coast is often heavily decimated by prevailing conditions. When conditions are suitable, however, you really want to capitalise on it and smash every spare second into an epic fishing session.

Over the past week, a few mates and I have done really well on the 90 Mile beach… but it hasn't come without lessons and learnings along the way.

Monster topic! This is where the magic begins, your entire session and its outcome will be 100% based around your water selection in the surf. I have taken a still from the drone over the weekend to help explain two basic principles of fishing in the surf…